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Bringing chardonnay to Chennai - CNN Money, By Paul Kaihla, Business 2.0

(Business 2.0 Magazine) -- The increasingly refined tastes of India's burgeoning middle class means the wine market there is set to grow tenfold.

Investment level: <$100K

 

Risk level: Low

India's rapidly expanding middle class isn't just interested in motor scooters, Levi's, and the coolest new cell phones. They'd also like to see a decent chardonnay on the dinner menu.

With wine consumption in India projected to grow 10-fold over the next decade, the nation has emerged as the world's fastest-growing market.

More important, it's become a prime destination to start importing U.S., Australian, and other labels to satisfy Indians' increasingly cosmopolitan tastes.

For one thing, the wine boom will largely bypass domestic brands; the country is too hot for serious viticulture.

For more details Please read money.cnn

Comments

 

sudarsankanumilli said:

great stuff............inspiring

India's rapidly expanding middle class isn't just interested in motor scooters, Levi's, and the coolest new cell phones. They'd also like to see a decent chardonnay on the dinner menu.

nice meeting u ......

Tito

glasgow

August 1, 2007 3:42 PM

About venki

Venki is the founder of www.indianwine.com, wine enthusiastic, my hobby is to visit vineyards writing wine journal and appreciating new world wines.

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