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Kingfisher Wine from UB. Reports Times of India

BANGALORE: UB Group chairman Vijay Mallya on Tuesday said he wants to introduce a new brand of wine called Kingfisher Wine. There is also a move to launch a luxury beer called Kingfisher Ultra.

Revealing this at AGM, Mallya said Kingfisher wine will be launched in six months. "We have the distribution muscle to push this through,' Mallya said.

Mallya felt the time had come to launch a wine brand as the Indian wine market was maturing fast. "We do not let opportunities like this go by.' The Indian wine market is eight lakh cases strong.

For more details please visit TOI

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Comments

 

dhirajparab said:

what type of grape will be kingfisher going for. it will be with indian grapes or from foreign land. which region it will be for indian grapes

January 19, 2007 10:56 AM
 

venki said:

UB is working on to open a vinyards in Barmathi, near pune. Also purchasing wineries in US, Australia and France. Wine will be imported as well as exported.

January 19, 2007 11:03 AM

About venki

Venki is the founder of www.indianwine.com, wine enthusiastic, my hobby is to visit vineyards writing wine journal and appreciating new world wines.
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