UB’s wine venture is big bang approach. UB is starting separate winery division called UNITED VINTERS LTD. UB purchased Bauvet Ladubay winery from Saunur loire, France (15 Million Euro) Bauvet Ladubay is producing 3 million bottles of Sparkling Wines. The specialty of Trisor sparkling wine is fermented in Oak Barrel before going to 2nd fermentation in the bottle. UB is also opening a very big vineyard in Baramathi near Pune capacity to produce 5 million bottles, this new vineyard mostly will play major role with in 3 to 5 years from now, and initially it will introduce common wine varieties like Cabernet Sauvignon, Chardonnay, and Sauvignon Blanc. Some of them will be Oak Barrel toasted Reserve varieties.
Also UB is in the process (fairly in advance stage) of buying vineyards in USA, South Africa and Australia. UB has already 60% of the alcohol market share in India. With already established distribution and marketing channel, UB is going to import several wine varieties of wine from aboard to cover wide range of market segment (including expensive boutique segment) and also planning to market deep in to the smaller cities. The existing wine companies are now concentrating only big cities like Delhi, Goa, Mumbai and Bangalore. UB is looking to play major role in India as well as internationally in the wine market.
The Trisor White and Red sparkling wine will be available in all the Major cities in India from November 1st 2006.