Miazma: Consume. Devour. Delight.
Miazma, the name when uttered, evokes a feeling of mystery with images of beautiful vineyards flashing through your mind combined with the magical aroma of wine surrounding it. The word Miazma that literally means mist and haze, charms you almost instantly. A name that denotes class and sophistication, Miazma is a truly rare and distinct brand of wine to arrive in the Indian and the global market today. The creators of Miazma believe that Wine is not only an art but it is the poison for an art lover, an admirer of art. Just like there is nothing definite about the process of wine making and it is truly a skill, there are also variations, different styles and different interpretations, in Art. Similarly, everything in and around Miazma has a touch of art. From its website, the product label to the way Globus Wines, the parent company’s promotional and marketing strategy for Miazma and the creation of wine itself.
Arty and creative individuals have known to take pleasure in wine much more than others. Miazma wishes to offer a wine connoisseur no matter what field they are in everything he looks forward to when he sips into his wineglass. In other words, a Miazma drinker will discover much more than the flavor, the spirit and the wholesomeness. He/she will undergo an unforgettably enduring experience of wine that he/she has never had before. The strength and exclusivity of the brand lies in its sheer ability to present a taste that matches the Indian food pallet. Miazma combines the Indian aromas beautifully to mesh with the traditional Indian food that features the authentic Indian spices. Not only does Miazma go well with Indian cuisine but also with all fare that has a dash of spice in it. Globus Wines, the company behind Miazma comes in with a passion to fill the gap of a non-existent Indian wine brand in the market and to bring a wine that will be acceptable to all.
Founders: The Man who made Miazma or The Man behind Miazma or Maker of Miazma
Karan Jain, whose brainchild is Miazma, was born and brought up in Mumbai where he completed his schooling and headed to London at a tender age of 16 to pursue further studies. During the third year of his degree there, Karan had already ventured into a business plan and started his own private company. Today, Karan is a young entrepreneur with a business specialization in Finance and a degree in printing and packaging with his own organization in the field of graphic arts in London. After an enormously successful venture with Globus Grafix, Karan decided to explore entrepreneurial ventures in diverse fields.
An avid traveler, Karan traveled often. He enjoyed indulging in good food and had tasted some of the best and finest cuisine from all over the world. During one of his trips to India, he noticed the popularity and rising demand for wines in India and other countries. While traveling across various continents, he discovered that Indians preferred to order Italian or French wine with Indian cuisine as there was no Indian brand of wines available that blended with the spicy Indian cuisine. “Why not introduce a wine palatable for Indians”, he thought. This was a stepping stone in the conception of what is known as “Globus wines” under the umbrella of the Globus Vision group today. It is then that Karan thought of creating, introducing and launching a brand of Indian wine that will furnish the wine needs of people not just in India alone but all across the globe. “In the United Kingdom, there are nearly seven thousand restaurants serving Indian food. If Indian food is gaining popularity then why shouldn’t wines,” says Karan. With great optimism and enthusiasm about the concept, he proceeded to test the practical side of this at the bars as he asked the bar owners, “If somebody offered you an Indian wine, would you consider it?” The affirmation and interest shown by the bar owners completely overwhelmed him and since then there was no looking back.
On one of his trips to India, Karan finally decided to give life to his idea that germinated in London. And no points for guessing what happened next. All planets were in the most auspicious position and timing was just right as everything he planned fell in place when Karan decided to go ahead with his plans to lay the foundation of Miazma with Globus Wines. With a strong drive and enthusiasm to launch an Indian brand of wine that eventually becomes a world leader and one of the most sought after universal wine brands available, Karan forged ahead with his big plans for Miazma.
If all goes well, Karan would like to expand Globus Wines from just Indian flavors to creating wines for various food palates and consequently also expanding the Globus Group in various other business ventures.
Please visit http://www.globuswines.co.in/ for more details.