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Seagram India sets aggressive growth plan.


Currently, the Indian winery industry is growing around 25% to 30%. Seagram India (P) Ltd is planning for aggressive growth, with an increase in capacity of around 60% to 70% every year for the next few years, says Rukn Luthra, Asst. Vice President - Wine & Modern Trade, Seagram India. (Picture on the right side)

Seagram India (P) Ltd has launched Seagram's Nine Hills wine. The launch was held on November 30 in 2006 in Mumbai followed by rollouts in other parts of Maharashtra, Goa, Karnataka and West Bengal. Now it's in the process of being launched in Delhi, Haryana, Chandigarh, Rajasthan and Punjab.

Seagram India (P) Ltd is the first alcobev MNC to jump into the exciting Indian wine market by bringing in Pernod Ricard's wine producing heritage & experience to India. Seagram's Nine Hill's is  produced 100% in India by using state of the art technology & processes from Europe. The crushing machine used is the Balloon type to crush the grapes gently.

Seagram purchases it's grapes from contract farmers in & around Dindori and Satana regions of the Nashik district in Maharasthra. These farmers work very closely with the company viticulturists and as per protocols set by them.

About Seagram

Seagram India, a Pernod Ricard Group Company, the world's second largest wine and spirits conglomerate, the name that's synonymous with world renowned wine brands such as Jacob's Creek ( Australia), Montana (New Zealand) & Mumms Champagne, and the finest spirit brands like Royal Salute, Chivas Regal, The Glenlivet & 100 Pipers.  

Seagram's Nine Hills offers two exquisite varietals each in the red and white wines, priced at the top end of the segment in all markets, between Rs. 450 and Rs. 550.  The range of Nine Hills wines include Shiraz , Cabernet Sauvignon, Chenin Blanc and Sauvignon Blanc

Seagram's Nine Hills wine gets its name from the nine hill features surrounding Nashik valley where the company's winery and the vineyards are located. Only the finest quality grapes that come from the misty foothills of Nashik are used to create the magic of Nine Hills. Every drop of the wine is under the constant care of our French Master Winemaker, Jean-Manuel Jacquinot, says Rukn Luthra.  

We have invited Rukn Luthra to select his favorite Indian wine to present for our "wine of the month" club.


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Published Apr 29 2007, 08:56 AM by venki
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About venki

Venki is the founder of, wine enthusiastic, my hobby is to visit vineyards writing wine journal and appreciating new world wines.
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