Mumbai, India (18th December, 2006) – Established in 2004, Under the umbrella of the new found company Globus Wines, a part of the Globus Vision group, is launching its revolutionary wines under the brand name called MIAZMA® on 20th December 2006. 
 
Globus Wine’s grapes are produced in the sunny hills of Nasik, which is approximately 200 Kms north of Mumbai where light soil and year round sun makes this area an ideal choice for growing wine grapes. Nasik's favourable local conditions provide the intense fruity flavours in grapes required for making mouth-watering tastes and enjoyable wines. Not surprisingly, Nasik is India's biggest grape growing region in India.
 
The word Miazma that literally means mist and haze is undeniably a unique name and the brand affiliates itself with art and unconventional thoughts. The creators of Miazma believe that Wine is not only an art making process but it is the poison for an art lover, an admirer of art an arty individuals. The company has also designed its labels distinctively, backing their theory that art is closely linked with wine. Globus Wines is taking the non-traditional route in promoting the brand as a ‘’one of a kind’’ in the minds of the consumer.
 
The company has done ground breaking work for more than 2 years to produce wines that truly matches the spicy palate and is confident that MIAZMA® will out beat most expectations.
 
 • Globus Wines is the first company in the world to ‘’formulate’’ Wines with Ethnic Food.
 • First to cater to Spicy Palate with ‘’Indian’’ wines.
 • First ‘’Indian Wine’’ company to gain true appreciation outside India for quality.
 
Globus Wines CMD and CEO, Karan Jain comments ‘’The strength and exclusivity of our brand ‘’MIAZMA®’’ lies in its sheer ability to present a taste that matches the spicy food pallet’’ Miazma® combines the Indian aromas beautifully to mesh with traditional Indian food that features the authentic Indian spices. Not only does Miazma® go well with Indian cuisine but also with all fare that has a dash of spice in it.
 
 
The company’s product range includes;
 
 Reds:
 Cabernet Sauvignon
 Shiraz.
 
 Whites:
 Chenin Blanc
 Sauvignon Blanc.
 
 
Yet another first is GPRI (Grape Processing Research Institute) and Globus Wines tie-up. A first of its kind in Asia. The countries largest research institute’s mission is two-fold: educate India’s winemakers of tomorrow; enhance livelihood of the farmers. Globus’s collaboration with Research institute ensures "the mother unit", which provides machines, technology, laboratory, manpower remains profitable allowing students and farmers to gain access to the demonstrations thereby helping them prepare for future.
 
Speaking from Globus Wines, Karan Jain states, ‘’ Our collaboration with GPRI allows our company to outsource our specifications and technical know-how to an institute that’s purely set-up to enhance the livelihood of farmers, their families and educate India’s future winemakers. It also gives Globus access to world-class equipments and local substance required to fuel growth in the near future, including very high quality grapes required for making premium wines. In all, it’s a win-wine situation for all parties involved right from the grape grower to the end-user’’. 
 
From 20th December 2006 onwards, MIAZMA® will be available in Mumbai at all the leading retail outlets followed by A+ grade restaurants and institutions by early 2007. Miazma® is placed at the Premium end of Indian wine market priced between Rs 450 to 510 per bottle (Inc Taxes). Delhi, Goa and Bangalore are expected to receive the product by March 2007.
 
 For more information please contact the company at info@globuswines.co.in  or visit www.globuswines.co.in