A New Wine mogul geared up to compete with other Liquor barons on the block
New Delhi, 15th November 2007: Wine, be it the robust red or the vintage white, has since time immemorial, celebrated good health and cheer. Known as the elixir of life, its refined quality and grace has the ability to turn the most ordinary cuisine into a connoisseurs delight! In the Indian context, wine has long enjoyed an elitist status, acquired from the west. This however is now changing very fast. The Indian wine makers and grape growers have been steadily making inroads into the wine industry with very promising and encouraging results.
Not many people are aware that a host of new wineries have come up in Maharashtra, Nasik in the last two years, following the forward-looking 'Grape Processing Industrial Policy' of the state government announced in 2001.
One of the Prominent names in Indian wine industry established in 2002, under the umbrella of the new found company is N.D. Wines Pvt. Ltd, a part of the N.D. Grapes Pvt. Ltd. launched its revolutionary wines in New Delhi under the brand name N.D Wines only on 15th November 2007. The evening included wine tasting and dinning. There was live salsa dance entertainment throughout the evening. Audience was spellbound by the dance performance of Sameer, Kash, Idres, Vaidyehi, Akshat and Suzanne, the members of the Salsa dance troupe from UK, “salsa es vida”.
N.D. Wines Pvt. Ltd. grapes are grown in the 700 acres of highly cultivatable land spread out across the Sahyadri Hills of Maharashtra, Nasik beautifully located on a bank of a lake with rolling vineyards in every direction. It is approximately 200 Kms north of Mumbai where right type of soil, pleasant, dust free climate, matching the topography of the south of France and year round sun makes this area an ideal choice for growing wine grapes. Nasik's favorable local conditions provide the intense fruity flavors in grapes required for making mouth-watering tastes and enjoyable wines. Not surprisingly, Nasik is India's biggest grape growing region in India and is a heaven for growing internationally acclaimed table and wine making grapes.
Within a short period, N. D. Grapes became the most favored brand in countries like Hong Kong, Singapore, Malaysia, Africa, and Europe etc. N. D Grapes is the first company to get the distinction of single largest exporter of India. Its regular and sole supplier to J. Sainbury, Tesco and Mark’s & Spencer’s. It supplies much of the grapes and wine to better- known producers. Today N.D. wines has a strong hold in major states across India like Maharashta, Goa, Diu , Daman, Silvassa, Rajasthan, U. P, Chandigarh, Karnatka, M. P etc. It’s served in best of hotels but even served in the prestigious and luxurious trains like The Deccan Odyssey: promoted by Maharashtra government and Palace on wheels promoted by Rajasthan government.
Founder Chairman of N.D. wines Mr. Ashok Gaikwad said, “With growing popularity of our wines in domestic market our vision is to be the leader in world market and be known as the quality wine producer from India. We are hoping to challenge the supremacy of winemaking countries in an effort to gain a foothold in the international wine market.”
Mr. R. K Parihar, Marketing Head N. D. wines commented, “N.D. wines has realized the potential of wines business in the country and has decided to form its own strategy for the same. Going with the image of being one of the largest table exporters in India, the brand aims to be present in every segment of the alcohol beverage industry. To catch up with the mounting demand of wine in the industry, N. D. wines has enhanced the crushing capacity of its winery from 200 tones to 900 tones.” On being asked about the business expansion plans in north India, he said “We plan to open wine retail showrooms in near future”.
Speaking from N.D. Wines Mr. Manik Rao Patil, Director Marketing N.D. wines, stated, “the consumption of wine is very low in India (Per capital wine consumption in India is 0.007 liters) as compared to the western European countries (Per capital wine consumption in western countries is 60 liters). Once the Indian consumer develops taste for wines, the potential that India offers for the Indian wine industry is just astronomical. Keeping taste of Indian consumers in mind N.D. wines (Indian Wine makers from Nasik) has made a portfolio of innovative products. Similar to our position in wine grape production we aim to reach to the top in terms of wine production in next five years.” On being asked about the taste and awareness of Indian consumers about wine, he replied, “We educated people about wine and its health benefits via wine festivals and other means to develop wine culture in India as well as to eradicate the misconceptions prevalent in Indian masses about wine. ”
Mr. Ashish Dabbas, Area Manager N.D. wines had an opinion, “N.D. wines has emerged as the leader in the market and for the first time we are launching our new venture in New Delhi. We are proud to present these new varieties of wines, which are bold, unique, interesting and meant for a contemporary India. Cabernet Sauvignon and Sauvignon Blanc exemplify a cherished lifestyle for everyday living. With our premium quality we are sure that N. D. Wines will soon captivate a substantial section of wine admirers.”
The company has done ground-breaking work for more than 4 years to produce wines that truly matches the Indian palate and is confident that N.D. Wines will out beat most expectations.
N.D.wines is number one in producing globally approved best quality wines catering to Indian Palate.
N.D. wines is the first winery in India to grow the world famous Carbernet Sauvignon- reserve and Sauvignon Blanc- reserve used in making reserve wines on the virgin soil. We have also mastered the art of growing Shiraz, Carbernet Souvignon, Chenin Blanc, Sauvignon Blanc that are specially used in making different variety of wines.
N.D. wines’s winery is made as per French standard with all imported machinery. The winery has a tank capacity of 9, 00,000 litres for storage of wines. N.D. Wines adopts world class manufacturing and storage techniques for making and preserving wines.
N. D. grapes is the single highest exporter of home grown grapes for past several years
Number one in producing best quality wines catering to Indian Palate.
First ‘’Indian Wine’’ company to gain true appreciation outside India for quality.
N.D. wines exclusive taste is because its tested by the expert & famous French wine master Mr. Jean Manual Jacquinot.
N.D has also won the international level “ Excellence award for Entrepreneurship” from J. M. C. C. I presented by his excellency S. M Krishna Governor of Maharashtra in Jan 2005
The company’s product range includes 10 wines, out of them Delhi tasted 4 new wine products:
Galaxy – It’s a blend of Cabernet Sauvignon and Syrah. Before pressing the grapes are specially selected and picked at perfect maturity level. This wine comes in a striking deep red color. Cabernet Syrah tastes like the warm climate of India, melting with the tannin coming from the mature seeds like the after taste lingers in the mouth. This wine is ideally served at dinner with any Indian dish. It is best served at 18 degree to 20 degree C.
Cabernet Sauvignon – Comes in a striking deep red color. The nose develops a lilting aroma of bell pepper, cherries and blackcurrants. Made from Cabernet Sauvignon. Ideal for dinner with any Indian Dish.
Chenin Blanc – Color is pale yellow with touches of green. Made up from Chenin Blanc the Intense nose develops the pleasant aroma of pineapple, grapefruit and native guava, besides the flowery aroma of rose. A great appetizer.
Sauvignon Blanc – Comes in enchanting pale gold- green color. The nose develops the exotic aroma of black current leaves touched with a sweet whiff of pineapple, grapefruit, banana and guava with a noticeable aroma of grapefruit. Ideal appetizer that can be served with cashew nuts and almonds.
N.D. Wines’ 4 new wine products are delighting Indian hearts. They are placed at the Premium end of Indian wine market priced between Rs 330 to 490 per bottle (Inc Taxes).
What's happening in India is nothing short of a revolution in wines and wine making, and the movement can only gather momentum.
With time N.D. Wines will come out with more mouth tickling and exclusive wines, so perhaps what's needed is for all of us to drink more wine -- after all, if "an apple a day…" works think what benefits a glass of wine a day will deliver! Cheers!