"India is like the last frontier; it has the capability to be the biggest wine market on the planet in volume.": Craig Wedge
Although advertising alcohol is forbidden in India, wine gets disproportionate media space, where it is portrayed as a low-alcohol, healthy beverage with a certain cachet, as opposed to the more widely drunk spirits.
It is seen as glamorous, up-market and high society, a trend reinforced by Bollywood stars.
Alok Chandra, Vishal Kadakia, Craig Wedge and Neal Ibbotson share with Charmian Smith their insight on the rising numbers of wine consumers in India...
for details, read on Otago Daily Times