Finewinesnmore (FWM) has diversified its portfolio from premium international food, beverage marketing and distribution with the introduction of a luxury travel offering 'Italy by Élan'. The travel product is primarily designed for the Indian market and is a Joint Venture between FWM and Tastes of Italy, an exclusive destination management company.

The trips will have a special focus on the region's food and wine culture. The Joint Venture aims to target the families and honeymooners in the country. Besides Italy, the Joint Venture plans to extend the offering to France, Spain, South Africa and Argentina for the Indian market.

Tastes of Italy, which currently operates in the US and European markets, has expanded with Italy by Élan. William Goodacre, Director, Tastes of Italy finds potential in the Indian market for the product. He said, “India is one of the strongest emerging economies of the world. There is a significant class of people in the country who admire high quality wines, food products and travel extensively. Besides, FWM's expertise in the Indian market and personal rapport with their customers will strongly help to create awareness about the offering. With FWM, we aim to pioneer a new travel experience for this country.”

More: Travel Biz Monitor