Nasik's Mercury Winery is the first Indian wine producer to foray into China
market. Plans are afoot to launch in the US market by the end of
November 2009. In the future there are plans to foray into Canada, the
company said.
MWPL has plans to expand its presence in the domestic market too. It
will launch its portfolio of wines in Andhra Pradesh, West Bengal,
Rajasthan and Tamil Nadu by end of November 2009.
Mercury Winery Pvt Ltd (MWPL), a leading wine producer
of Nasik valley, Maharastra, has said
that the company has entered into the Italian market as part of its
expansion plan for sales and distributions of its wines.
The company launched two varietals Shiraz and Sauvignon that will be
available at the Indian restaurants in Italy. Besides, the company has
rolled out wine varietals in China.
“Sparkling wine is a seasonal product and is targeted at events,
celebrations and weddings segment. However, during the last six months,
as the basic wines were not selling in the market, we did not want to
flood the market with a new varietal,” Mr. Viral Pancholia, Director,
MWPL said.
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