HKTDC Hong Kong International Wine & Spirits Fair, 4-6 November 2010, 3rd edition
Success of the Hong Kong International Wine & Spirits Fair is generating its own momentum but organiser Hong Kong Trade Development Council (HKTDC)recognises that the pool of trade buyers is enlarging year by year. HKTDC is using all its worldwide resources and marketing expertise developed over four decades to reach these buyers, through advertising campaigns, direct mail and other tools.
The Hong Kong International Wine & Spirits Fair is the key to the rapidly growing Asian market.
- Hong Kong is the first major economy in the world to impose no duty and no sales tax on wine.
- Hong Kong is the logical distribution point for the Chinese mainland market, which is forecast to reach US$870 million within the next decade.
- The Chinese mainland and Hong Kong account for more than 60% of the Asian wine market. As one market they are expected to become the world’s eighth largest market for wine.
- Hong Kong and the Chinese mainland wine investors account for some 40% of investment wines stored in the United Kingdom, some 100 million cases of wine.
“This is my second year participating in the fair. There is an expansion
in the variety of wine products on display with new exhibitors from
countries like India and Korea. I've found some good Italian products as
well as Korean and Hungarian wines. I cannot find a better fair
elsewhere in the region.”
Gianander Dua, Director, Hops
Marketing, India
More: HKTDC