No Conference. No Expo.
No Boring Speeches. Only Business Deals at Drink World Congress 2010
February 03, 2010: Alcohol is often cited as a recession-proof
market. While unfavorable currency rates and the global consumer credit crunch contributed
to a temporary dip in the volume of sales, consumption has been steadily on the
increase in the last several months, albeit in new ways and throwing up new
market trends. For instance, English sparkling wines is one of the biggest
success stories of 2009, producers and retailers say, enjoying record sales as
their appeal has grown on the back of the recession. Further, results posted by
major brewers in the last quarter show the global beer market is riding out the
tail-end of the financial crisis well with global beer consumption set to rise
by 3.5% by 2015.
The interest in premium, and therefore expensive,
products has probably never been higher, especially in developing markets where
they are seen as aspirational purchases. So while
the traditional premium markets such as Europe and the US continue to be
stable, volume sales are increasing in developing markets such as Asia, notably
China and India, Latin America and Eastern Europe; other new and developing
markets include Kenya and Mexico. In the mature markets, while high-end buyers are
opting for a value over volume strategy, mid-range consumers are choosing value
for money by buying drinks from New Zealand,
South Africa and Chile than
those from the euro area.
These market trends only go to show that the learning
from the global economic downturn is making companies adopt an increasingly
clever and ingenious approach to all aspects of business. "Now, more than
ever, it is vital companies have direct access to the senior executives who
take the final decision on vendor selection and the ultimate sign off on all
budgets. But reaching the decision maker is costly, time-consuming and hard to
achieve. Now this is where the Drink World Congress assists business by
guaranteeing targeted, face-to-face business meetings with people that count,"
says Sonja Merchant, Director, Drink World Congress.
Drink World Congress 2010-2011 is a unique
four-edition event aimed at finding new initiatives, arranging direct access to
decision makers and delivering tangible business results for the growth of the
producers of spirits and wines worldwide. Between September 2010 and June 2011,
the congresses will be held in Hong Kong (8-10 Sep 2010), Milan
(03-05 Nov 2010), New York (16-18 Mar 2011)
and in Moscow
(08-10 June 2011).
Drink World Congress is the leading annual B2B
event for the global alcoholic drinks community, bringing together hosted VIP
buyers from specific regions around the world to meet with the world's most
sought after suppliers and makers of wine, spirits, beer and other alcoholic
drinks to meet, exchange business terms and seal deals. This formula is
successful because it is based on an unrivalled pre-qualified, pre-scheduled
appointment system and effective networking opportunities.
Success Highlights of Drink World Congress
Hosted Buyer System: each
event will bring together 250 Hosted VIP Buyers from the regions of
Asia-Pacific & the Middle East, Europe & Africa, the Americas and Eastern Europe
respectively. At the APAC Congress, for instance, buyers will be from Hong Kong, China,
India, Australia, New
Zealand, the Middle East
and such. View the list of buyer regions represented at each congress here:
Pre-qualified Proactive Buyers: to
ensure only the most prolific buyers attend the congress, all applicants are
carefully screened. Once a potential VIP buyer meets the strict qualification
criteria, they are registered in the congress program and completely hosted
with all costs borne by the congress organizer. The congress is also attended
by pre-qualified Executive buyers who are aggressively seeking suppliers to
source their products and solutions.
One-on-One Buyer Meetings based
on Business Needs: suppliers are matched with buyers
following a through examination of the former's business needs. Each supplier
will attend guaranteed 20, twenty-minute one-on-one formal meetings with Hosted
Buyers of their choice from the region. Suppliers select their meetings weeks
ahead of the event thus maximizing their chances of winning new business.
Speed Business Sessions: suppliers
will meet all the buyers for four minutes each at this session, to exchange
business cards and then arrange to meet later at the open networking
Open Networking Opportunities: the
congress provides extensive networking opportunities over breakfast, lunch,
cocktails and dinner throughout the three day congress.
More Benefits: these
include tasting sessions for your drinks, 1-minute supplier presentations,
branding at the venue and more.
Important Dates: very
Early Bird Discounts for Suppliers end 22 December 2009; refer http://www.drinkworldcongress.com/supplier.php
Investment: the format and value-for-money price point of the
congress ensures suppliers have a focused business environment, unparalleled
access to potential clients, thus saving time and money, and delivering
exceptional business results.
World Congress offers the best opportunity and business value for companies
looking for trade, partnership, and collaboration opportunities with buyers of
alcoholic drinks in the regions of Europe, Asia, Americas and CIS. For further
information and to sign up, visit the congress on the web
About Saltmarch Media
Saltmarch Media is an established new-media company
that brings together professionals and executives from diverse sectors with an
objective of informing, networking and serving them with information,
opportunities, evaluation and guidance to excel in their jobs. Saltmarch
horizontals include Saltmarch Portals (online information), Saltmarch
Intelligence (offers custom research and advisory services), Saltmarch Deluxe
(upscale deal-making congresses) and Saltmarch Summits (large format
conferences and expo). Saltmarch's vertical focus spans Information Technology,
Clean Technology, BFSI, Utilities/Energy, Manufacturing, Telecom, Healthcare,
Retail and Media, among others. Whether it is delivered in print, online, or in
person, everything Saltmarch produces is an astute reflection of the company's
unshakeable belief in the power of information to spur empowerment, and thereby
change. For more information, please visit www.saltmarch.com.
A Saltmarch Media Press Release
Ph: +91 80 4005 1000