Search results matching tag 'Vinsura'

Indian wine importers’ profile in the United States – Portfolio

anisha sharma — Mon, 21 Nov 2011 06:30:00 GMT

After the Shahs (Malay and Yash) heard the same story from several Indian eateries–that availability of imported Indian wine product was highly erratic–they saw a business opportunity. By the beginning of 2009, the duo was in India, spending more than a month visiting wineries to test the waters.

“Not only did we find that some wineries were willing to export, but they were also willing to do what it took to help build our importing business,” says Malay Shah, 32, who co-founded, with 28-year-old Yash, Wine of India Wholesale, based in Queens, New York.

The Shahs launched their business, using personal savings, in July 2010. “Startup costs were about $50,000, with about two-thirds of that going to buying inventory,” says Yash Shah. Later that year they added a third partner, Prashant Jain. Their company, says Shah, is the only Indian-wine importer in the United States that brings in a steady and dependable supply of the stuff from several wineries.

Wine of India now imports about a dozen wines from the York, Vinsura and Aryaa wineries in Nashik. Prices range from about $10 to $20 a bottle. “Considering that these are new-world wines, it may be a high price,” says Yash Shah. “But India doesn’t produce the quantity of wine that other countries produce. So there’s not much of it to go around and, therefore, exclusive.” The partners sell mainly to liquor stores where they hold frequent tastings. They sell to Indian and other restaurants mainly in New York City and Long Island. The partners also provide a portfolio of lighter and curry-friendly wines, imported from France and Italy, under their company’s Urban Taj brand.

More: Portfolio

Vinsura Wines More towards self dependence

admin — Sun, 18 Oct 2009 15:59:00 GMT

Vinsura wines, the prime quality wines from Nashik, India are a brand product of Sankalp Winery Pvt. Ltd which was formed by passionate horticulturists who brought a dream from France to Vinchur Wine Park.

Vinsura in expanded form would mean Sura, of Vinchur. Vinchur is a small hamlet adjoining the Wine Park, and Sura in Sanskrit means wine. The pharmacological value of wine is well known since antiquity. “Considering these two prominent factors, i.e. the location of the winery and the ancient nomenclature of this beverage, The company decided to brand our product as ‘ Vinsura’, says Nitin Mohite, Director - Sales & Marketing, Vinsura Wines.

“Wine is our passion and we strive to go beyond the simple act of finding commercially viable wines, by insisting that there are also wines which appeal to us collectively and individually and which we ourselves would like to buy and keep for our own consumption. We have our Vineyards for self dependence,” adds Mohite.

About his company’s brand portfolio he says the fastest growing brands at present are Vinsura Brut (Sparkling Wine ),Vinsura Zinfandel ( Red Wine ) and Vinsura Rose ( Pink Wine ). The growth has been good and balanced in the year 2008 – 2009 and it is 15per cent in comparison to last year (2007 -2008), Mohite informs.

`Our turnover in terms of sales volume has been 21700 cases and on the initiative part we plans to launch few Blends which are not available in the market as well as initiated some of the international markets who really appreciated the trial consignments of the Vinsura,” he adds. On the company’s expansion plans Mohite is sanguine about the company’s expansion plans which plans to invest Rs.5 crore shortly

Asked about the latest additions to his company’s portfolio, Mohite says, “We are adding the “reserve” category wines in our portfolio i.e. Reserve Cabernet Sauvignon and Reserve Shiraz.”

Commenting on the trends on the Indian market relating to consumption of wine, Mohite feels, “So far consumption of wine is very low in India compared to other foreign countries. Merely metro like Mumbai, Delhi and Bangalore are having the awareness of what ‘wine’ is all about.” It’s very seasonal too (states like Rajasthan, Goa, Kerala etc. where wine gets consumed by the foreign tourists during their visits to India).

Generally people enjoy wines during parties and its still facing the social acceptance. Only those are really health conscious and having other drinks generally shift to wine or many of the beginners who start drinking alcohol for the first time prefer to go for wine because of the less percentage of alcohol. Indian wine makers have to take initiatives to develop the culture of wine and making consumers aware about it by doing wine festivals across the country, not only in metros but in two tier and three tier cities also.

Again it’s still not affordable for those who really want to go for wine because of the high price tag.

Government rules and regulations has been the strongest constraint in the domestic wine industry recently, says Mohite. Because each state has their own policy for the wine, though the volume is very small they consider wine is a liquor category, which is keep changing every year. E.g. Change in the Excise Policy in states like Karnataka, Haryana, Delhi, Rajasthan etc. which force small players to go out of market and also force to make wine more costlier too. There must be a uniform policy particularly for the wine because volume of the wine in terms of sale is very small compare to Beer, Whisky, Rum, Vodka etc.

If a situation like this arises, we will try to reduce the cost of raw materials and marketing expenses to cope up with any losses incurred, he adds. Liquidation of the old stock is one of the foremost reasons why the entry level wines are launched by major wine companies.The Indian climate has nurtured the growth of grape varieties like Zinfandel, Chenin Blanc, Cabernet Sauvignon, Shiraz, he feels.

Mohite feels it isn’t the right time for the new importers to enter the market. The future of imported wine brands in India depends on Government policies.

http://www.ambrosiaindia.com

Vinsura is introducing new Brut (Sparkling Wine)

venki — Mon, 30 Jul 2007 23:23:00 GMT

VINSURA is introducing Brut (sparkling wine) and we have featured this product in August 2007 wine of the month club. This is third winery in India introducing Sparkling wine after Chateau Indage and Sula Wines.

Let us discuss it with Vinsura's Chairman Mr. Pralhad Khadangale. (On Rightside picture)

Why VINSURA wines come up with idea of making sparkling wine?

A) We as a makers of a classic wines felt that our portfolio was incomplete without a sparkling wine in it (most of the Five Star properties always enquired whether we make sparkling wine as well)
B) We wanted to utilize our surplus produce of Grapes for something unique.

What is the uniqueness of this wine compared to Chateau Indage and Sula’s brut?

A) VINSURA sparkling wine is made from 100 % wine variety grapes ( Chenin Blanc ) .
B) Shelf life of VINSURA Sparkling wine is more than three year (other brands loose their characteristics after one year).
C) We keep our Triage for more than 18 months, for full development of bouquet, in bottles.( Others keep it for about six months.
D) Visitors to the winery, Indians as well as foreigners, after tasting VINSURA sparkling wine have found VINSURA Brut as the Best Sparkling wine in India. A leading wine maker from France (Champagne Region) working as a winemaker has remarked in our visitor’s book “ Complements for the Sparkling wine. Very nice, fine and delicate bubbles, good acidity, very perfect for Indian weather. Better than Indage and Sula”.

What is the market demand and total consumption of the Sparkling wine in India and how your sparkling wine expected capture the market share.

Out of total consumption of the wine in India Sparkling wine has the 8 to 10 % market share. And is growing every year. Today sparkling wine consumed in India only by the people who knows about taste of the Sparkling wine and we are confident about our quality. As per my knowledge and Data which I have the total market share of the sparkling wine in India is not more than 45000 to 50000 cases of the 12 Bottles per annum ( Both Imported and Domestic ).

What are the Vinsura's future plans on introducing new wines?

Reserve Cabernet Sauvignon

Congrats! for introducing Sparkling wine.

Venki

Pralhad Khadangale

venki — Mon, 30 Jul 2007 23:18:00 GMT

Mr. Pralhad Khadangale, Chairman of Vinsura Wines, Nashik, India