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IFOW-19 JAN TO 21 JAN, 2006 (INDIA FOOD
AND WINE SHOW)  THE
FOURTH EDITION OF INDIAN FOOD AND WINE SHOW WAS RECENTLY HELD AT HOTEL TAJ
PALACE.THIS IS AN ANNUAL FEATURE NOW.THIS EVENT ATTRACTS EXIHIBITORS FROM
AROUND THE WORLD INCLUDING, WINE , SPIRITS AND FOOD. THIS YEAR SPECIAL
SPONSOR WAS VINITALY AND THEY USED IT TO LAUNCH THEIR WINES IN INDIA. IT WAS
A THREE DAY EVENT AND ATTRACTED PEOPLE FROM ALL CLASSES. THE ONE FACTOR
WHICH I NOTICED WAS LOT OF YOUNG PEOPLE WERE THERE , AND THIS IS A GOOD
INDICATION OF OUR GROWING WINE MARKET.ONE MORE THING ALL HOSPTALITY COLLEGES
ALSO MADE IT A POINT TO INTRODUCE THEIR STUDENTS TO THE MAGICAL WORLD OF
WINES.IT WAS REALLY HEARTNING TO SEE THOSE YOUNG GUNS BOMBARDING THEIR WINE
RELATED QUESTIONS.
THE ONLY INDIAN
WINE PRODUCER WAS THE PACK OF THE LEADERS CHATEAU INDAGE. THEY HAD DISPLAYED
ALL BRANDS IN THEIR PORTFOLIO. EXHIBITORS WERE REALLY ENTHRALLED AFTER
TASTING CHATEAU INDAGE WINES. THE FLAGSHIP BRANDS, WHICH WERE DISPLAYED WERE
IVY BRUT, IVY MALBEC, IVY WHITE ZINFANDEL, IVY CHENIN MUSCAT, MDP, CHANTILLI
RED AND WHITE, RIVIERA RED AND WHITE BOTH. A WINE TASTING WAS ALSO CONDUCTED
BY MR. AJAY KUMAR GOTHWAL(MANAGER- TRAINING) OF CHATEAU INDAGE.THE SESSION
WAS TITLED AS “EXPLORING THE WORLD OF CHATEAU INDAGE WINES”. FIVE DIFFERENT
WINES WERE GIVEN FOR TASTING IN PROGRESSIVE ORDER.
YOU COULD SEE THE BUZZ IN THE
ATMOSPHERE THE WHOLE AMBIENCE WAS FILLED WITH AROMA OF WINE.PEOPLE IN
BETWEEN TAKING SIPS OF WINE ALSO INDULGED IN SERIUOS BUSINESS. THE
POTENTIAL IS IMMENSE. 
THERE WERE WINE MAKERS FROM DIFF
REGIONS OF FRANCE, ITALY, SOUTH AFRICA TOO FOR THE FIRST TIME PARTICIPATED
IN THIS EVENT.THE EVENT GOT A HUGE RESPONSE.FROM FRANCE WE COULD SEE
REPRESENTATION OF LOIRE VALLEY, BURGUNDY ETC. IT WAS A WELL ORGANISED EVENT
BY LOTUS EXIHIBITIONS UNDER THE LEADERSHIP OF MR. RAJEEV MALHOTRA CEO AND
HIS TEAM.
ALL I CAN SAY IS THAT OUR WINE MARKET
IS GROWING AROUND 30% TO 35% ANNUALLY. OUR BOOMING ECONOMY AND MORE AND MORE
OF PEOPLE TRAVELLING AROUND THE GLOBE GETTING ACQUAINTED TO WINE CULTURE AND
LOT OF DISPOSABLE INCOME AND EVENTS LIKE THIS MAKE A HEADY COMBINATION.
SO WINE LOVERS LOOK FOR EVENTS LIKE
THIS AND KEEP YOURS EARS AND EYES OPEN AS YOU DON’T WANT TO MISS WINES.
DRINK WINE AND STAY HEALTHY
CHEERS!
AJAY KUMAR GOTHWAL (CHATEAU
INDAGE)
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